The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Best of Creative Use of Technology
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Best of Cultural Driver
From Beer to Entertainment
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Penta Pencil
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Series
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Content at the Speed of Culture
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Technology as a Creative Tool
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Innovation / Use of Media in Social Media
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-person
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Technology
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential & Installations / Experiential & Immersive
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Series
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Public Relations for Good
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries Category: Custom Content
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Film
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Experiential & Immersive
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Real-Time Data
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Film
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Dynamic Data Visualization
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Integrated / Omnichannel Campaign
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: B2B Communications
Massage, Tennis, Board Game, Lawnmower
Agency: Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client: Hennessy Category: Direction / Series
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Physical Products & Apparel
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Social Post / Single Platform Series
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Influencer Marketing / Multi-Channel
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Billboards & Transit / Series
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener Category: Craft / Writing - Series
Award:
2025 Creative Use of Technology Best of Discipline Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Best of Creative Use of Technology
Annual ID:
OS25_CT000G
Award:
2025 Cultural Driver Best of Discipline Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Best of Cultural Driver
Annual ID:
OS25_CD000G
Award:
2025 Penta Pencil Penta Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
From Beer to Entertainment
Category:
Penta Pencil
Annual ID:
OS25_PP001P
Award:
2025 Design Gold Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_DE006G
Award:
2025 Out of Home Gold Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH003G
Award:
2025 Creative Use of Technology Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_CT003G
Award:
2025 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Annual ID:
OS25_CU002G
Award:
2025 Cultural Driver Gold Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD003G
Award:
2025 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_EX002G
Award:
2025 Creative Use of Technology Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT001G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Annual ID:
OS25_IN007G
Award:
2025 Print & Promotional Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Series
Annual ID:
OS25_PT001G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Annual ID:
OS25_BE008G
Award:
2025 Social Media Gold Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM009G
Award:
2025 Creative Use of Technology Gold Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-person
Annual ID:
OS25_CT002G
Award:
2025 Out of Home Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_OH009G
Award:
2025 Creative Use of Technology Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Technology
Annual ID:
OS25_CT005G
Award:
2025 Out of Home Gold Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH005G
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Annual ID:
OS25_EX008S
Award:
2025 Out of Home Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH014S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_PT012S
Award:
2025 Public Relations Silver Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Public Relations for Good
Annual ID:
OS25_PR012S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client:
DB Breweries
Title:
The Call Back Service
Category:
Custom Content
Annual ID:
OS25_RA005S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI018S
Award:
2025 Public Relations Silver Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_PR014S
Award:
2025 Direct Marketing Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM014S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_RA007S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan
Client:
Heineken
Title:
The Superstitious Call
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA006S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS25_EX017S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Annual ID:
OS25_CU008S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI020S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS25_EX015S
Award:
2025 IP & Product Design Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_IP004S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM017S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Annual ID:
OS25_DM020S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client:
Hennessy
Title:
Massage, Tennis, Board Game, Lawnmower
Category:
Direction / Series
Annual ID:
OS25_MI016S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Experiential & Immersive
Annual ID:
OS25_CU007S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_IN012S
Award:
2025 Print & Promotional Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Physical Products & Apparel
Annual ID:
OS25_PT009S
Award:
2025 Out of Home Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_OH022S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG009S
Award:
2025 Social Media Bronze Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM019B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM025B
Award:
2025 Out of Home Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_OH037B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Annual ID:
OS25_MS027B
Award:
2025 Out of Home Bronze Pencil
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH033B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_EX022B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Joe Public
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Craft / Writing - Series
Annual ID:
OS25_RA013B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Vault
Category:
Editing / Single
Annual ID:
OS25_MI038B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
LePub / Milan
Client:
Desperados
Title:
Guao Guao
Category:
Music Videos
Annual ID:
OS25_BE021B
