The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Best of The Indies
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Best of Cultural Driver
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Creative Effectiveness
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / Brand Installations
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Craft / Art Direction
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Multicultural Impact
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Non-traditional & Guerrilla Marketing
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Innovation / New Ideas in Experiential & Immersive
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Brand Installations / Real-time Responsive / Generative
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Innovation / New Ideas in Out of Home
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Social Media Stunts & Activations
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper Category: Creator-Led Content / Single
Iconic Home
Agency: BBH USA / New York
Client: Dunkin' at home Category: Out of Home / Single or Series
Tsingtao Beer - White Beer Series
Agency: Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client: Tsingtao Beer Co., Ltd. Category: Packaging / Mass-market
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt Category: Packaging / Specialty / Limited Edition
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Photography
Sosegá
Agency: LLYC / Madrid
Client: Cervezas Alhambra Category: Innovation / New Ideas in Branded Entertainment
Back Home
Agency: Joystick, Costa Rica + Weber Shandwick / Bogota + Del Mate / Miraflores + Kaiju Creators / San Jose
Client: Imperial Category: Innovation / Execution in Brand-Side / In-House
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Multicultural Impact
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Content at the Speed of Culture
DARESCORE
Agency: Leo India / Mumbai + PepsiCo India / Delhi
Client: Mountain Dew Category: Brand Partnerships
Gulf of Mexico (Bar)
Agency: LePub Mexico + Monks Mexico / CDMX + LANDIA / Mexico City + Tecate by Heineken México / Mexico City
Client: Tecate by Heineken Group Category: Experiential / Brand Installations
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: B2B Communications
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Brand Installations
Who’s waiting for you?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Animation / Single
Starring Bars
Agency: LePub / Milan + LePub / Singapore
Client: Heineken Category: B2B Communications
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: B2B Communications
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo Category: Creator-Led Content / Single
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client: Tecate by Heineken Mexico Category: Creator-Led Content / Single
Iconic Home
Agency: BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client: Dunkin' at home Category: Craft / Art Direction
THE COCKTAIL, SIMPLIFIED
Agency: FLOWER SHOP / New York + RICARD VALERO / NEW YORK
Client: VIA CAROTA CRAFT COCKTAILS Category: Posters / Series
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt Category: Craft / Illustration
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
[Censored Truth]
Agency: BBH USA / New York
Client: PATRÓN Tequila Category: Integrated / Omnichannel Campaign
A.i. Irresponsibly
Agency: BLKJ Havas Pte Ltd / Singapore
Client: Brewlander Category: Integrated / Omnichannel Campaign
Any Tequila
Agency: DAVID / New York
Client: Cointreau Category: Brand Partnerships / Celebrity / Brand Collaboration
Curfew Hostels
Agency: LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client: Tiger Beer Category: Experiential / In-Person Events
Blizzard Brew
Agency: draftLine + Genesco + 3PM + Buffalo Bills
Client: Bud Light Category: Products
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / In-Person Events
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Events / In-Person
After Class Refresh
Agency: VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / TOKYO
Client: The Coca-Cola Company / Fanta Category: Use of Humor
Award:
2026 The Indies Best of Discipline Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Best of The Indies
Annual ID:
OS26_ID000G
Award:
2026 Cultural Driver Best of Discipline Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Best of Cultural Driver
Annual ID:
OS26_CD000G
Award:
2026 The Indies Gold Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Creative Effectiveness
Annual ID:
OS26_ID004G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE002G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Craft / Art Direction
Annual ID:
OS26_BE006G
Award:
2026 Cultural Driver Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Multicultural Impact
Annual ID:
OS26_CD003G
Award:
2026 Direct Marketing Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS26_DM003G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS26_EX005G
Award:
2026 Out of Home Gold Pencil
Agency:
Grey / London
Client:
Stella Artois
Title:
Claustrobars
Category:
Billboards & Transit / Series
Annual ID:
OS26_OH001G
Award:
2026 Out of Home Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations / Real-time Responsive / Generative
Annual ID:
OS26_OH005G
Award:
2026 Out of Home Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS26_OH006G
Award:
2026 Social Media Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Social Media Stunts & Activations
Annual ID:
OS26_SM004G
Award:
2026 Creator Content Silver Pencil
Agency:
Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client:
Dr Pepper
Title:
The Dr Pepper Jingle
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC003S
Award:
2026 Design in Advertising Silver Pencil
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Out of Home / Single or Series
Annual ID:
OS26_DA006S
Award:
2026 Design in Advertising Silver Pencil
Agency:
Grey / London
Client:
Stella Artois
Title:
Claustrobars
Category:
Craft / Photography
Annual ID:
OS26_DA008S
Award:
2026 Design & Branding Silver Pencil
Agency:
Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client:
Tsingtao Beer Co., Ltd.
Title:
Tsingtao Beer - White Beer Series
Category:
Packaging / Mass-market
Annual ID:
OS26_DE011S
Award:
2026 Design & Branding Silver Pencil
Agency:
22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS26_DE012S
Award:
2026 The Indies Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + Henry of Pelham
Client:
Henry of Pelham
Title:
Developed Through Time
Category:
Craft / Photography
Annual ID:
OS26_ID029S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
LLYC / Madrid
Client:
Cervezas Alhambra
Title:
Sosegá
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS26_BE017S
Award:
2026 Brand-Side / In-House Silver Pencil
Agency:
Joystick, Costa Rica + Weber Shandwick / Bogota + Del Mate / Miraflores + Kaiju Creators / San Jose
Client:
Imperial
Title:
Back Home
Category:
Innovation / Execution in Brand-Side / In-House
Annual ID:
OS26_BS012S
Award:
2026 Cultural Driver Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Succession
Category:
Multicultural Impact
Annual ID:
OS26_CD007S
Award:
2026 Cultural Driver Silver Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Content at the Speed of Culture
Annual ID:
OS26_CD009S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
Leo India / Mumbai + PepsiCo India / Delhi
Client:
Mountain Dew
Title:
DARESCORE
Category:
Brand Partnerships
Annual ID:
OS26_CU008S
Award:
2026 Direct Marketing Silver Pencil
Agency:
LePub Mexico + Monks Mexico / CDMX + LANDIA / Mexico City + Tecate by Heineken México / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Annual ID:
OS26_DM009S
Award:
2026 Direct Marketing Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Annual ID:
OS26_DM012S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations
Annual ID:
OS26_EX007S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
Who’s waiting for you?
Category:
Animation / Single
Annual ID:
OS26_MI013S
Award:
2026 Music & Sound Craft Silver Pencil
Agency:
LLYC / Madrid
Client:
Cervezas Alhambra
Title:
Sosegá
Category:
Artist / Brand Collaboration
Annual ID:
OS26_MS006S
Award:
2026 Public Relations Silver Pencil
Agency:
LePub / Milan + LePub / Singapore
Client:
Heineken
Title:
Starring Bars
Category:
B2B Communications
Annual ID:
OS26_PR008S
Award:
2026 Public Relations Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Annual ID:
OS26_PR009S
Award:
2026 Print & Promotional Silver Pencil
Agency:
Grey / London
Client:
Stella Artois
Title:
Claustrobars
Category:
Craft / Photography
Annual ID:
OS26_PT009S
Award:
2026 Creator Content Bronze Pencil
Agency:
Leo India / Mumbai + PepsiCo International / Dublin
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC004B
Award:
2026 Creator Content Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC005B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Grey / London
Client:
Stella Artois
Title:
Claustrobars
Category:
Print Advertisements
Annual ID:
OS26_DA013B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_DA017B
Award:
2026 Design & Branding Bronze Pencil
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Posters / Series
Annual ID:
OS26_DE025B
Award:
2026 Design & Branding Bronze Pencil
Agency:
FLOWER SHOP / New York + RICARD VALERO / NEW YORK
Client:
VIA CAROTA CRAFT COCKTAILS
Title:
THE COCKTAIL, SIMPLIFIED
Category:
Posters / Series
Annual ID:
OS26_DE028B
Award:
2026 Design & Branding Bronze Pencil
Agency:
22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Craft / Illustration
Annual ID:
OS26_DE030B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Art Direction
Annual ID:
OS26_ID054B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Cinematography
Annual ID:
OS26_ID059B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG013B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
BBH USA / New York
Client:
PATRÓN Tequila
Title:
[Censored Truth]
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG015B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore
Client:
Brewlander
Title:
A.i. Irresponsibly
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG017B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / New York
Client:
Cointreau
Title:
Any Tequila
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Annual ID:
OS26_IG023B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client:
Tiger Beer
Title:
Curfew Hostels
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE021B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
draftLine + Genesco + 3PM + Buffalo Bills
Client:
Bud Light
Title:
Blizzard Brew
Category:
Products
Annual ID:
OS26_BS013B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / In-Person Events
Annual ID:
OS26_DM019B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Events / In-Person
Annual ID:
OS26_EX013B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_EX019B
Award:
2026 Film & Video Bronze Pencil
Agency:
VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / TOKYO
Client:
The Coca-Cola Company / Fanta
Title:
After Class Refresh
Category:
Use of Humor
Annual ID:
OS26_FI037B
